Graphic design, Branding and Identity design, Social Media Marketing, Web design, Passion project.
KLASK is an award-winning game that is similar to air hockey but made from wood and magnets. It is a popular Danish pub game that has become a worldwide cult classic.
I am the two-time Australian KLASK champion and I created the club from the ground up to grow the game in Sydney, a relatively new market. I take the game to different pubs and introduce the game to audiences.
I organise events, design brand collateral and promote the club. The KLASK club started in late 2019 and was revived in 2022 for Season 1 collaborating with ATOMIC Brewery.
The season 1 launch activation had a 25 player tournament and over 50 people come through on a Tuesday night to play the game. Most player it was their first experience of KLASK and had many purchase enquirers after the event
@klaskclub on Facebook and Instagram
Photos by lmrlovemedia
