UI/UX, Product Design, Graphic Design.
Launch Tabletop’s flagship service, Launch Lab, is an online print-on-demand tabletop game manufacturing service. Their industry-leading printing technology allows creators to produce high-quality tabletop games with an MOQ of 1.
Designed with indie game creators and publishers in mind, the service allows anyone to manufacture high-quality productions of their games without extensive knowledge of print production and game manufacturing.
I was part of the product design team and worked on the UI/UX of the project.
Anyone Can Make a Game.
Launch Lab is a one-of-a-kind service in the tabletop games industry that enables creators to create high-quality prototypes and smaller runs at an affordable price. A lot of thought was placed into the user experience. Particular attention was paid to independent creators with limited budgets and newer creators without deep knowledge of the tabletop game manufacturing process.
User personas by Kate Finch
Web to App Iterations.
The initial design and development of Launch Lab started prior to my involvement and was a web interface service to download die lines. When Launch Tabletop updated its branding, I worked on the visual refresh to the prototype. However, after reviewing with a new UX lead Kate Finch, leadership changed the direction of the project into an app experience taking into account the user needs and future modules
Results
Launch Lab released in a public beta in 2022 and is continually improving their services adding new features and products to serve the needs of creators. Many creators and especially first time creators, have used Launch Lab to make their games and have been impressed with the retail quality production and ease of use compared to similar services.
Credits
Client: Launch Tabletop
Sector: Tabletop game and manufacturing startup
Project Team: Allen Chang, Alannah Kearney, Carmen Ng, Eric Suen, Eris Alar, Jason Tam, Kate Finch, Lee Vaughn, Libby Wong, Manish Menaria, Steven Preston, Tania Walker
Sector: Tabletop game and manufacturing startup
Project Team: Allen Chang, Alannah Kearney, Carmen Ng, Eric Suen, Eris Alar, Jason Tam, Kate Finch, Lee Vaughn, Libby Wong, Manish Menaria, Steven Preston, Tania Walker