Branding, Identity Design.
Pablo the Drawing Machine is an educational drawing robot. It is made by Polygon Door, a start-up technology company in the education space. Pablo is a robot that uses a pen to draw one line pictures created by students using coding software. It aims to teach kids basic coding principles through the process of making art.
I created as part of a business innovation program at University. A brand and identity refresh was part of a solution proposed to solve a business problems.
The new identity turns Pablo the Drawing Machine into a mascot for their brand. Hand drawn images and bright, bold colours contrast against competitors technologically focused branding. The new identity provides a clear visual representation of the functionality of Pablo. It positions the drawing machine as a creative drawing tool rather than a robot.
