Graphic design. Identity design.
Private Business Services, is an accredited Chartered Accountant for small businesses. PBS provides confidential and secure business services direct to clients.
The original wordmark was a letterhead design that has defaulted as its primary logo. The logo has limitations scaling across different touch points of the business. The goal of the project was to refresh the logo so that it could work across all mediums.
Inspiration for the logo came from brand's values of privacy and security. The new design incorporated an scalable abstract lock motif with the wordmark.
